Who we are
Bright Macaw is a small yet professional market research company specializing primarily in green technology software markets related to sustainable development, with a particular focus on carbon accounting.
The founder combines deep academic expertise in green economics with extensive practical experience in market research within the industry.
Why the Name Bright Macaw?
Macaws are intelligent birds known for their vibrant and diverse colors—often reminiscent of the variety represented by the 17 Sustainable Development Goals. The word "Bright" highlights the sharp intellect of the macaw, symbolizing the insights and clarity that thorough market research brings to complex challenges. This name embodies our mission: to deliver insightful, diverse perspectives that illuminate the path toward a sustainable future.
Our Team
Currently, Bright Macaw operates as a small company of one researcher, with occasional collaboration from colleagues and independent experts to enhance research capacity as needed.
Why Choose Bright Macaw?
Deep specialization and understanding of sustainability concepts, green economy, and climate neutrality.
Unique expertise in market research for custom software development.
A personal mission and core values focused on fostering a greener, more resilient world for current and future generations.
Transparency and honesty: a small, dedicated team offering personalized attention and access to a network of experts when needed.
Proven experience collaborating with academia, international organizations, and the private sector.
Flexible, clear research services — from standardized offerings to fully custom projects tailored to your needs.
Our Expertise
Experience in academia and collaboration with international organizations such as FAO and UNDP provide a systematic approach and a comprehensive understanding of sustainability topics, the Sustainable Development Goals (SDGs), the green economy, and related fields.
The founder’s background in a custom software development company offers unique insights into the software products market.
Beyond Greentech
While the primary focus is on greentech software, Bright Macaw has also collaborated with companies in healthtech, particularly in femtech and mental health tech sectors.
This reflects a broader commitment to sustainability that embraces psychological well-being, equality, and inclusivity alongside environmental goals.
Let’s Work Together
If you are seeking a trusted partner who combines scientific rigor, practical industry knowledge, and genuine passion for sustainable development, Bright Macaw is here to guide you.
Contact us today to discuss how we can support your market research needs and help you uncover actionable insights for a sustainable future.
